READERS PERCEPTION OF THE EFFECTIVENESS OF THE PRINT MEDIA IN THE CREATION OF AWARENESS AGAINST BREAST CANCER (A STUDY PUNCH NEWSPAPER)
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- Recommended for : Student Researchers
- NGN 3000
ABSTRACT
The focus of this study is to examine readers perception of the effectiveness of the print media in the creation of awareness against breast cancer a study punch newspaper in Etsako Local Government of Edo State. The study revealed the frequency of print media coverage on breast cancer and the exposure of women to such campaigns. The stusy adopted survey research design and with the use of convenient sampling the researcher purposively selected 200 respondents who are female in Etsako West L.G.A in Edo State. 200 Questionnaire were issued to the participant but 189 were retrieved and validated for the study. Data was analyzed using frequencies and tables. Findings from the study reveals,There is a scanty coverage of Breast Cancer Campaigns by the newspapers to some extent most editorials lack of depth in knowledge about the campaigns. There is Lack of prominence (in terms of placement) given to the Breast Cancer Campaigns by the punch newspapers is likely to have underated its importance before readers hence most news place emphasis on politic and security related headlines. Most women get much more information about breast cancer on social media and electronic media rather than print media. The studytherefore recommends that There is need for print media to localize health campaigns to the grass-roots, especially in such a way as to ensure that every member of the target group is carried along.
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